University Communications and Marketing

Support is available through the University Communications and Marketing team in the following ways:

Marketing

We consult with you to provide strategic direction, idea-generation and planning to solve for your program, department and/or college marketing needs in a brand-consistent and cohesive way. Priority is given to projects that have large audiences and are central to the University’s Strategic Plan. We have resources at the ready such as access to a photo library, downloadable logos and can connect you with preferred freelance graphic designers, copywriters and consultants.

Communications

We can help you share your story internally with faculty, staff, students, and stakeholders and externally with our community and the media. In short, we lead:

• Internal communication including the Early Bird
• Relevant, Essential Denver (RED), our online newsroom, and RED Magazine, sharing our story with the community
• Photography and videography, including the Roadrunner Rundown
• Earned/news media coordination, including providing media resources and University experts
• Executive communications, including presidential digital properties, email communication, official statements and remarks
• University social media outreach, related strategy, and resources for other Roadruner properties
• Emergency communications

Please submit a request/consultation form to strategize on how best to accomplish your communication goals.

Digital Content and Design

We create and curate storytelling and content to maintain the University’s key marketing tool, the MSU Denver website. Our work includes supporting content and design needs for department home pages. We help schools, colleges and departments strategically position their sites to maximize current and prospective student web experiences, so these critical groups can access the information they need. Our support looks like strategic consultation, templates and training to ensure branded, attractive sites.

Advertising

We can help you think about your program/department/college’s advertising efforts through a strategic lens to produce high-impact and targeted advertising and marketing plans.
All advertising purchases – on digital platforms, in mass media, or publications – must be pre-approved by the Marketing and Brand Strategy group to ensure a consistent and cohesive approach.

The University Communications and Marketing team tells the MSU Denver success story.

We promote awareness and appreciation of MSU Denver and foster a sense of pride and community among all of the University’s internal and external constituencies.

University Communications and Marketing reports to and works closely with the President’s Office as well as University Advancement, the Provost’s Office and schools and colleges to position MSU Denver as the preeminent public urban university in the nation.