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Brand Platform
MSU Denver’s Brand Platform distills and aligns our beliefs, key messages and market position of our brand. It serves to guide all brand strategy, creative and marketing decisions, constituting the building blocks of a comprehensive identity.
The brand platform is a living, breathing entity that is continually evolving as the University grows, yet it retains the core elements of the MSU Denver brand as detailed above.
Brand Purpose
Conveys MSU Denver’s purpose and reason to create a positive impact on a local, regional, national, and international scale.
To be the catalyst that helps Coloradans realize their full potential.
Brand Promise
The central value that all MSU Denver audiences can expect each and every time they interact with the MSU Denver Brand.
Quality education that elevates communities.
Positioning Statement
MSU Denver’s unique statement that clearly defines what differentiates it from other higher education institutions.
MSU Denver is a modified open-access university for tenacious students with a desire to realize their full potential.
The University strives to launch the most Colorado changemakers through high-quality, transformational education.
Changemakers Campaign Theme
MSU Denver’s Brand Campaign is the written, audio and visual expression of the MSU Denver brand and all that it embodies. The Brand Campaign brings the MSU Denver Brand Platform to life.
The Changemakers campaign theme is an external phrase used by all MSU Denver constituents to reflect the University’s unique spirit, purpose and value.
Changemakers Wanted is a call to action. Change takes hard work, determination, skill and heart. This is a call to all aspiring changemakers: Turn ambition into achievement at MSU Denver.
Brand Key Messages
The following messages support MSU Denver’s purpose, promise, position, personality and strategic plan. These messages should showcase what makes MSU Denver unique and relevant to our audiences.
- MSU Denver offers relevant education that responds to the evolving needs of the Colorado economy. The University offers a wide breadth of academic programs and flexible, hands-on educational opportunities in high-demand fields.
- With the help of the Classroom-to-Career Hub (C2 Hub), MSU Denver supports and advocates for career advancement and changes for students of all ages and backgrounds.
- MSU Denver is the most affordable higher education institution along the Colorado Front Range with the greatest socioeconomic value proposition.
- MSU Denver was founded as a modified open-access and DEI-focused University and will continue to create higher education opportunities for all Coloradans.
- As a Hispanic-Serving Institution (HSI), MSU Denver advocates and advances opportunities for our Latino/a/x, Hispanic and Chicano/a/x students.
- MSU Denver’s student body represents Colorado’s dynamic and growing population – equipping and emboldening communities that other higher educational institutions have historically ignored.
- MSU Denver’s greater mission is to advance the economic and social mobility for MSU Denver students and alumni.
- As an urban university, MSU Denver fosters and nurtures connections with local communities to create opportunities for all MSU Denver students.
- An MSU Denver degree empowers our students and alumni to become citizen activists, affecting change and paying it forward in their communities.
Brand Persona
These qualities, shared with internal and external audiences through copy and media, describe attributes of the MSU Denver persona and the diverse lived experiences of the MSU Denver community.
These words guide the tone and temperament of all messaging, regardless of the audience.
- Fearless
- Tenacious
- Inclusive
- Excellent
- Ambitious
- Passionate
Have questions? Need Service? Contact Us!
To best assist your needs, please fill out the request/consultation form. Information provided will help up to further diagnose your needs and assign the correct expert(s) from the University Communications and Marketing team.
Request/consultation FormPhone:
303-615-0100
Fax:
720-778-5829
Office Hours:
Monday – Friday
8:00 am – 5:00 pm
Location:
Jordan Student Success Building (JSSB)
#430
890 Auraria Pkwy
Denver, CO 80204